![PDF] Standardization versus adaptation of international marketing strategy: an integrative assessment of the empirical research | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/8e19b67fcdccaa861827bf6de595fb5a3c7e1857/3-Figure1-1.png "PDF] Standardization versus adaptation of international marketing strategy: an integrative assessment of the empirical research | Semantic Scholar")
PDF] Standardization versus adaptation of international marketing strategy: an integrative assessment of the empirical research | Semantic Scholar
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